Let data help you make marketing decisions. EATLAB offers a system that blends experiences of marketing experts and Artificial Intelligence to extract patterns and determine what customers want from an ever growing volume of customer behavioral data. This allows you to launch the right campaign for customers.
Whether it is a campaign to drive volume, or to improve basket size, or increase profits, data is the essential core to derive such campaigns. From data, we can find out what makes customers willing to buy more. Is it price? Or discount? Or product attributes? Our API provides suggestions to improve revenue and profits, via various types of campaigns, such as volume-driven campaign, basket size-based campaign, margin-based campaign, and conditional promotion. We also offer a sequence with which items should be presented to customers in order to tricker purchase of certain items.
To successfully run one campaign after another, we need a metrics to track its performance. Performance MatrixTM does just that. It tracks and collects changes on revenue and extract impacts of each promotion campaign.
If you want to quickly liquidate a particular item in an inventory, you can use campaigns to drive purchases of those items in the most profitable way.
Data allows you to learn about who your customers are, their spending profile, spending ability, sensitivity to promotions and pricing, etc. EATLAB helps you summarize customer spending profile and customer demographics. This will help you target your campaigns more effectively.
Obsession over customer satisfaction will drive you to want to personalize experience and product offerings to your customers. However, the question always remains how one can do that effectively. By integrating with us, you can dynamically personalize promotions, product recommendations, product associations and pricing.
Great campaigns come from understanding why customers purchase the way they do. EATLAB helps you unearth that secret.
We are obsessed with our customer happiness.